Tips to avoid landing in spam a complete guide


Email is an essential tool for communication, and businesses rely on it to reach their target audience effectively. However, many email marketers face the challenge of having their emails land in spam folders, leading to low open rates and decreased engagement with subscribers. This can have a significant impact on the success of your email marketing campaigns. To help you overcome this challenge, we have compiled a complete guide on how to prevent your emails from landing in spam. This guide includes best practices such as using a reputable email service provider, authenticating your email, optimizing your email content, building a quality subscriber list, and following up with your subscribers. By implementing these strategies, you can increase your chances of delivering your emails to your subscribers' inboxes and achieve better results from your email marketing efforts.


1. Email authentication

Email authentication is the process of verifying that an email message is legitimate and sent from a trusted source. It helps to prevent phishing attacks, email spoofing, and other types of email fraud.
There are several authentication methods available, including Sender Policy Framework (SPF), DomainKeys Identified Mail (DKIM), and Domain-based Message Authentication, Reporting, and Conformance (DMARC). These protocols work together to authenticate the sender's identity, verify the message's integrity, and determine how the email should be handled if it fails authentication.
SPF is a method of authenticating the sender's IP address, while DKIM is a method of authenticating the message itself. DMARC builds on these protocols by providing an additional layer of policy enforcement and reporting.
To authenticate your email, you should start by implementing SPF, DKIM, and DMARC protocols. This involves adding specific DNS records to your domain's DNS settings. You can typically find instructions on how to set up these protocols from your email service provider or domain registrar. Learn how to configure DKIM, SPF and DMARC


2. Use a recognizable sender name and address

Using a recognizable sender name and address is an important aspect of email marketing. It helps to establish credibility and trust with your subscribers, making them more likely to open your emails and engage with your content.
When choosing a sender name, it is important to use a name that your subscribers will recognize and associate with your brand. This could be the name of your business, the name of a key team member, or a combination of both. Whatever name you choose, make sure it is consistent across all of your email communications to avoid confusion.
Overall, using a recognizable sender name and address is a simple yet effective way to improve the success of your email marketing campaigns. By establishing trust and credibility with your subscribers, you can increase open rates, click-through rates and conversions.


3. Avoid using spam trigger words

Avoiding spam trigger words is important to ensure that your emails land in your subscribers' inboxes and not their spam folders. Spam trigger words are words or phrases that email providers and spam filters associate with spam or unwanted emails.
By using clear, concise language and avoiding spam trigger words, you can increase the likelihood that your emails will reach your subscribers' inboxes and lead to increased engagement and conversions.


4. Optimize your email content

Optimizing your email content is an important aspect of email marketing. By crafting engaging and relevant content, you can increase open rates, click-through rates and conversions.

Some tips to Optimize your email content

  • Segmenting your audience
  • Use clear and concise language
  • Write compelling subject lines
  • Personalize your content


5. Build a quality subscriber list

Building a quality subscriber list is essential for the success of any email marketing campaign. A high-quality list of subscribers will not only help you to connect with your audience effectively but also increase the chances of converting them into loyal customers. Building a quality subscriber list requires time, effort, and patience. Focus on providing value, personalizing your emails, and keeping your list clean to ensure that your email marketing campaign is successful.

Some tips to Build a quality subscriber list

  • Use a double opt-in process
  • Provide value to subscribers
  • Make the subscription process simple and easy
  • Use a lead magnet.
  • Leverage social media.
  • Personalize your emails and Keep your list clean.


6. Monitor your email sending practices

Monitoring your email sending practices is crucial for the success of your email marketing campaign. It ensures that your emails are delivered to your subscribers' inbox and not marked as spam. It helps you to identify and address issues that could be affecting your email deliverability rates and engagement metrics. you can optimize your email marketing strategy and ensure that your emails are delivered to your subscribers' inbox.

Some tips to monitor your email sending practices

  • use reputable email service provider.
  • Monitor your email deliverability rates.
  • Use of A/B testing.
  • Monitor your email engagement metrics.
  • Comply with email regulations.


7. Provide an easy opt-out option

Providing an easy opt-out option is essential for any email marketing campaign. An opt-out option allows subscribers to unsubscribe from your email list if they no longer wish to receive your emails. .
Providing an easy opt-out option shows that you respect your subscribers' privacy and preferences. It also helps to maintain your email list's quality by ensuring that your emails are sent to engaged and interested subscribers. Provide an easy and hassle-free opt-out option that enhances your email marketing campaign's credibility and success.

Some tips for providing an easy opt-out option

  • Make the opt-out link prominent.
  • Use clear language.
  • Make the process simple.
  • Honor opt-out requests promptly.
  • Confirm opt-out requests.


8. Test your emails

Testing your emails is a critical step in email marketing. It allows you to ensure that your emails are well-designed, error-free, and optimized for engagement. By testing your emails, you can increase the chances of your subscribers opening, reading, and taking action based on your emails.

Some tips for testing your emails

  • Check for spelling and grammatical errors.
  • Test your emails on different devices and platforms.
  • Test your email content.
  • Test your email sending frequency.
  • Test your email personalization.
  • Test your email calls-to-action.


9. Avoid Blacklists

To ensure that your emails are delivered successfully and not marked as spam, it's important to avoid blacklists. Blacklists are lists of email addresses or domains that have been flagged as spammers by email providers and anti-spam organizations. Being on a blacklist can severely affect your email deliverability, making it more difficult for your emails to reach your intended audience.

Some tips to avoid blacklists in email marketing

  • Build your email list organically.
  • Provide valuable content.
  • Use a reputable email service provider.
  • Monitor your email deliverability.
  • Follow best email sending practices.


10. Spam Filters

Spam filters are tools that help prevent unwanted and unsolicited emails from reaching your inbox. They use various methods to detect and filter out spam emails, such as analyzing email content, sender reputation, and recipient behavior.

Some tips to avoid getting caught in spam filters

  • Use a reputable email service provider.
  • Use a recognizable sender name and email address.
  • Use a clear and relevant subject line.
  • Avoid using too many images and links in your contents.
  • Honor unsubscribe requests promptly.


11. Work on your Reputation Score

Your reputation score is an important factor that can impact the deliverability of your emails. A high reputation score indicates that you are a trusted sender, while a low reputation score can result in your emails being filtered into the spam folder.

Some tips to help you work on your reputation score

  • Use a dedicated IP address.
  • Monitor your email deliverability.
  • Maintain a clean email list.
  • Use double opt-in.
  • Honor unsubscribe requests promptly.
  • Follow email marketing best practices.


12. Keep your main domain name safe

Keeping your main domain name safe is important for the reputation of your business and to prevent any negative impact on your email deliverability especially if you are not 100% sure of what you are doing. Many email marketters use variations of their main domain extensions to send out emails for marketing and sales purposes, e.g net, org,ca,co etc



Welcome to Inboxlane


What is Inboxlane?

Inboxlane is a service that positively engages with your inbox, including replying to emails, clicking links, moving emails from spam or promotional folders to the primary inbox folder, and marking emails as favorites. By doing so, it sends positive signals to the algorithms of major inbox providers such as Google, Yahoo, and Microsoft, indicating that emails from your domain are valuable to your recipients. As a result, emails sent from your domain name or IP address are more likely to land in the recipient's inbox, leading to an increased engagement rate for your campaigns.


Why should I use Inboxlane?

Inboxlane is a comprehensive platform that offers inbox warmup service that assist businesses in enhancing their email deliverability and reputation. By leveraging the capabilities of Inboxlane, businesses can proactively boost their inbox reputation and increase the likelihood of their emails landing in the recipients' primary inbox folder.



Quick start guide

Step 1: Create an account
First, register for an account with a business email by visiting this page: Signup here Once you have confirmed your email, log in to your account login here
You will be redirected to your dashboard. If this is your first time using InboxLane, your dashboard will be filled with dummy data. The dummy data will be replaced with real-time data once you start warming your inbox.



1. Add your inbox/SMTP

In the left sidebar click on add inbox

Click 'Add Inbox+' button and select your inbox provider from the available options. Supported providers are G Suite/Google, Microsoft/Office365,Yahoo mail, Mailchimp, SendGrid, AWS SES, Mailgun, Apple inbox, Zohomail, Yandex, and Custom SMTP.

Enter the requested inbox credentials, and save the information. If the inbox authentication is successful, it will be added to your list of inboxes.



2. Warmup validated inbox

  • In the left sidebar bar click on warm up.

  • Click Add filter text+ optional: Add any word, phrase, number or alphanumerics. It will be used to filter or sort incoming emails in your inbox/SMTP into specific categories or folders. [Gmail / Office 365] or any inbox that supports email filtering.

  • Click add warmup + and select one of the warmup type Basic, Advance or Custom.
    • Basic Warmup : Basic warm-up is recommended for cold domains or IPs without any sending history or when you're not sending to your own email list. It gradually ramp up volume and engagement.

    • Advance Warmup : Gives more control over engagement rates, Important rates, scroll rates, and reply rates. Advance warm-up is recommended to those that send emails to their own list and want more control over engagement.

    • Custom Warmup : Recommended for users who want complete control over warm-up engagement metrics, such as open rates, click rates, scroll rates,important rates and reply rates. This feature is ideal for users who want to use their own custom email content and need a personalized approach to warming up their inbox. Recommended to those that send emails to their own list.

4. Other setting common for all warm-up types

  • Campaign Name* : Provide a unique name to the inbox to be warm up. It allow a user to identify the inbox among other inbox being warmed up on the warmup page.

  • Select Inbox* : Choose the inbox that you want to warm up from the dropdown menu.

  • Select Filter (Optional): The dropdown menu displays the filter text you added to inboxlane. It lets you choose filter text to assign to each inbox you are warming up. This text can be used to create rules and filter incoming emails from inboxlane using the filter text you selected for the inbox.

  • Base Volume: This section shows the maximum number of email available to warm up the selected inbox. Input the base volume of email to be sent on the first day.

  • Increment per day* : Number of emails to be added to the base volume daily. Input the number of emails to be added daily.
    • eg if base volume is 40 and Increment per day is 10.
    • Day 1 inboxlane will send 40 which is the base volume
    • Day 2 inboxlane will send 40 + 10 = 50 emails which is base volume plus increment
    • Day 3 inboxlane will send 50 + 10 = 60 emails plus increment
    • Day 4 inboxlane will send 60 + 10 = 70 emails plus increment etc
    • Increment will stop once you max out the emails for the subscribed plan

  • Start warm-up date :Schedule the date to start warming up your inbox

  • Start time : Initial time to start warming up the inbox

  • End time : Time to stop warming up the inbox
    • Note: The volume of sent emails will be divided evenly between Start time and End time

  • Engagement Slider : Percentage of emails to be opened out of your daily volume.

  • Email Provider : Select the percentage of emails for each ISP.



How to Generate an App Password in Gmail/Gsuite: A Comprehensive Guide


If you're looking to add your Gmail/Gsuite inbox to inboxlane, you'll need to generate an app password to gain access. This article will guide you through the step-by-step process of generating an app password in Gmail/Gsuite, so you can add your inbox to inboxlane with ease.


Step 1: Navigate to Your Google Account Settings

The first step to generating an app password in Gmail/Gsuite is to navigate to your Google Account settings. You can do this by clicking on your profile picture in the top-right corner of the Gmail/Gsuite screen and selecting "Google Account."


Step 2: Select the "Security" Tab

Once you're in your Google Account settings, select the "Security" tab located on the left-hand side of the screen.


Step 3: Scroll Down to "How you sign in to Google"

Scroll down until you see "How you sign in to Google". Click on 2-Step Verification to begin the process of generating a new app password.
Note: If you haven't already enabled two-step verification for your Google acc account, you may need to set it up before generating app passwords. Follow the prompts to enable two-step verification, which involves verifying your phone number.


Step 4: Scroll to App Password and Click on the arrow pointing rightwards


Step 5: Generate Your App Password

  • Click on "Select App" and choose "Other (Custom Name)."
  • Enter a name of your choice for the app or device.
  • Click on "Generate" to create your app password.
  • A unique 16-digit code will be generated, which is your app password.


Step 6: Add Gsiute/Gmail Inbox to inboxlane Using App Password

  • Go to your inboxlane dashboard.
  • From the sidebar click Add Inbox.
  • Select Add Inbox+.
  • select Gmail/Gsuite Inbox to display Gmail/Gsuite Add Inbox form.
  • Enter your sender name in the sender name field, your Gmail/Gsuite email in the email field, and the app password you generated in the password field. Ensure that you enter the app password exactly as it appears on the screen, including any hyphens.

  • By following the above simple steps, you can quickly generate an app password and add Gmail/Gsuite inbox to inboxlane.


How to Generate an App Password in yahoo: A Comprehensive Guide


If you're looking to add your yahoo inbox to inboxlane, you'll need to generate an app password to gain access. This article will guide you through the step-by-step process of generating an app password in yahoo, so you can add your inbox to inboxlane.


Step 1: Navigate to Your Yahoo Account Settings

The first step to generating an app password in Yahoo is to navigate to your Yahoo Account settings. You can do this by clicking on your profile picture in the top-right corner of Yahoo screen and Click on "Account info."


Step 2: Select the "Account Security" Tab

Once you're in your Yahoo Account settings, select the "Security" tab located on the left-hand side of the screen.


Step 3: Scroll Down to "App Password"

Scroll down until you see "App Password". Click on generate app password.
Note: If you haven't already enabled two-step verification for your yahoo acc account, you may need to set it up before generating app passwords. Follow the prompts to enable two-step verification, which involves verifying your phone number.


Step 4: Generate Your App Password

  • Enter a name of your choice for the app or device.
  • Click on "Generate password" to create your app password.
  • A unique code will be generated, which is your app password.


Step 6: Add Yahoo Inbox to inboxlane Using App Password

  • Go to your inboxlane dashboard.
  • From the sidebar click Add Inbox.
  • Select Add Inbox+.
  • select Yahoo Inbox to display Yahoo Add Inbox form.
  • Enter your sender name in the sender name field, your Yahoo email in the email field, and the app password you generated in the password field. Ensure that you enter the app password exactly as it appears on the screen, including any hyphens.

  • By following the above simple steps, you can quickly generate an app password and add Yahoo inbox to inboxlane.



A Simple Guide to Generating an App Password in Zoho Mail


If you're trying to access your Zoho inbox through inboxlane, you'll need to generate an app password first. Here's a quick and easy guide on how to do just that in Zoho Mail.


Step 1: Log in to your Zoho Mail account

Start by logging in to your Zoho Mail account. Once you're logged in, click on your profile picture located at the top-right corner of the screen and select "My Account".


Step 2: Go to Security Settings

From the My Account page, select the "Security" tab located on the left-hand side of the screen.


Step 3: Generate an app password

  • Choose "App Passwords" and click on "Generate New Password"
  • Type any name of your choice for the application and click "Generate"
  • Copy the password appearing on the screen and click "Close"


Step 5: Add zoho Inbox to inboxlane Using zoho App Password

  • Go to your inboxlane dashboard.
  • From the sidebar click Add Inbox.
  • Select Add Inbox+.
  • Select Zoho Mail Inbox to display zohomail Add Inbox form.
  • Enter your sender name in the sender name field, your Zoho email in the email field, and the app password you generated in the password field. Ensure that you enter the app password exactly as it appears on the screen, including any hyphens.

  • By following the simple steps above, you can quickly generate an app password and add your Zoho inbox to inboxlane.



A Simple Guide to Generating an App Password in Yandex Mail


If you're trying to access your Yandex inbox through inboxlane, you'll need to generate an app password first. Here's a quick and easy guide on how to do just that in Yandex Mail.


Step 1: Log in to your Yandex Mail account

Start by logging in to your Yandex Mail account. Once you're logged in, click on your profile picture located at the top-right corner of the screen and select "Account Management".


Step 2: Go to Password and authorization

From the given menu Select password and authorization.


Step 3: Generate an app password

  • Click on App Password
  • Click on Create a New Password.
  • From App type Select Mail.
  • Type any name of your choice for the application and click "Create button"
  • Copy the password appearing on the screen and click "Done"


  • Step 5: Add Yandex Inbox to inboxlane Using Yandex App Password

    • Go to your inboxlane dashboard.
    • From the sidebar click Add Inbox.
    • Select Add Inbox+.
    • Select Yandex Mail Inbox to display zohomail Add Inbox form.
    • Enter your sender name in the sender name field, your Yandex email in the email field, and the app password you generated in the password field. Ensure that you enter the app password exactly as it appears on the screen, including any hyphens.

    • By following the simple steps above, you can quickly generate an app password and add your Yandex inbox to inboxlane.



A Comprehensive Guide to Generate an App Password in Microsoft email


To access your Microsoft inbox from Inboxlane, you'll need to generate an app password. In this guide, we'll walk you through the simple process of generating an app password in Microsoft.


Step 1: Sign in to your work or school account and then go to My Account page.

To generate an app password in Microsoft account, you'll need to start by logging in to your work or school account. Once you're logged in, go to My Account page.


Step 2: Select "Security info"

In the "My Account" window, select "Security info" from the left-hand menu and then select Add method from the Security info page.


Step 3: Generate an app password

  • On the Add a method page, select App password from the list, and then select Add.
  • Type any name of your choice for the application and click "Next"
  • Copy the password appearing on the screen and click "Done"

Step 4: Adding Your Microsoft Inbox to inboxlane Using Your App Password

  • Go to your inboxlane dashboard.
  • From the sidebar click Add Inbox.
  • Select Add Inbox+.
  • Select Microsoft Mail Inbox to display Microsoft Add Inbox form.
  • Enter your sender name in the sender name field, your Microsoft email in the email field, and the app password you generated in the password field. Ensure that you enter the app password exactly as it appears on the screen, including any hyphens.

  • By following the simple steps above, you can quickly generate an app password and add your Microsoft inbox to inboxlane.



A Step-by-Step Guide on Adding Filters to your inbox


Email service providers like Zoho Mail, Gmail,Microsoft etc offer features to help you stay organized. One such feature is the ability to add filters, which can automatically sort and manage incoming emails based on specific criteria. In this guide, we will walk you through the process of adding filters in Zoho Mail, Gmail, and Microsoft. To avoid flooding your inbox with interactive emails from inboxlane, you need to add filter to your mailbox, so your inbox doesn’t get bombarded with our emails. By adding filters you can gain control over your inbox and ensure that emails from inboxlane are filtered to a different folder automatically.


Adding filters in Zoho Mail. Here's how you can do it

  • Log in to your Zoho Mail account.
  • In the top-right corner, click on the "Settings" gear icon.
  • From the drop-down menu, select "Folders." and click + create a folder
  • Give the folder a name for easy identification and save
  • From the drop-down menu, select "Filters."
  • Click on the "+ New Filter" button to create a new filter.
  • Give your filter a name for easy identification.
  • Choose filter criteria
    • Condition type : Choose any of these condition (OR).
    • Conditions: Select 'content' and 'contains', then enter the specified filter text for the inbox in the 'Enter Value' input field.
  • For the action, choose 'move-to folder' and select the folder name you created earlier to automatically move all emails containing the specified filter text to that folder.
  • After configuring your filter, click the 'Save' button to activate it.


Follow these steps to add filters in Gmail

  • Open your Gmail account.
  • Click on the gear icon in the top-right corner to access the settings.
  • From the settings menu, choose "See all settings."
  • Go to the "Filters and Blocked Addresses" tab.
  • Scroll down and click on the "Create a new filter" link.
  • Add the filter text selected for the inbox in the "Has The Words" input fields and click on “Create filter”
  • Check "skip the inbox archive it"
  • Check apply the label. Create a new label name and give it any name for easy identification.
  • Click on the "Create filter" button.


For other email accounts, reffer to the links below




Inboxlane analytics

We offer real-time analytics with advanced filters for tracking email placements and engagements. Users can access these parameters on the report page within their personalized dashboard. Our comprehensive reports provide valuable insights, including inbox rate, spam rate, promo rate, favorite rate, reply rate, and more. Users also have the flexibility to filter data based on specific dates, ISP types, and by inbox/smtp.